Are Your Digital Initiatives Killing It?

Sometimes hardworking niche peeps (that’s you!) get stuck. They’re all set with their digital initiatives and revenue plan for the coming year and just want to get it done. But what digital platforms, tools and ideas are they (and you!) missing? The digital landscape changes fast, and you have to change with it! We asked some of our amazing digital media […]

Transform Readers into Evangelists for Rockin’ Revenue Results!

Creating a customer journey is more important than ever to ensure repeat revenue and audience growth! You have an amazing niche magazine and a devoted audience……. just waiting to interact, explore and BUY from you. But how do you turn an average customer to brand evangelist?   Christopher Lester, Digital Strategist for C4ward Strategies, knows how to use the right tools to create a more “human” […]

The Power of Print in the Digital Age

A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!) Yet we also heard publishers talking about the power of print at the Niche CEO Summit a few weeks ago in D.C. It’s not an “either-or” question […]