There are hundreds of books and ad sales training seminars to attend on improving your media ad sales career. But in this article, I want to share with you more about call volume or proposal writing strategies. I want to dig deeper. If you truly understand what makes people tick, you can work with them to overcome their fears and close more […]
I recently came across a social media post that said: Amazon didn’t kill the retail industry, bad customer service did. Netflix didn’t kill Blockbuster, ridiculous late fees did. Uber didn’t kill the taxi business, limiting of number of taxis and fare control did. Apple didn’t kill the music industry, forcing people to buy full length albums did. Technology is not […]
Creating a customer journey is more important than ever to ensure repeat revenue and audience growth! You have an amazing niche magazine and a devoted audience……. just waiting to interact, explore and BUY from you. But how do you turn an average customer to brand evangelist? Christopher Lester, Digital Strategist for C4ward Strategies, knows how to use the right tools to create a more “human” […]
A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!) Yet we also heard publishers talking about the power of print at the Niche CEO Summit a few weeks ago in D.C. It’s not an “either-or” question […]
Time for a reset. What if you started evaluating customers on exactly how much engagement and money they’re willing to give you? Then you’d scale your efforts accordingly. So let’s change the rules.
A couple of weeks ago, I attended the Niche CEO Summit in Alexandria, VA. It was great to talk with niche publishers about new revenue streams that are working well for them. Mark Hintz, a keynote speaker and CEO of Sovereign Homestead Magazine Publishing, led an interesting, lively roundtable discussion with B2C publishers about custom publishing opportunities.