Print + Digital = Highest ROI

I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset.  A combination of print and digital works best and drives your highest ROI. I show advertisers that using both traditional Read More

Gratitude in the Niche Nation

Is your turkey going to be fried, smoked, roasted or butterflied? Where do you stand on sweet potatoes? (Or your father-in law, for that matter.) Are you for or against pumpkin pie? And what’s up with those vegetarian cousins who want to Read More

Digital Ad Selling: Turn Objections into Opportunity

I am going to suggest something crazy: Objections are actually good in the digital ad sales process. I say this because almost every sales call will have some. It’s going to happen. And those objections can teach you a lot about what your prospect Read More

Sell BIG with Customized, Fully-Integrated Ad Proposals

When you build a customized ad package in multiple channels, it not only serves your advertisers, but drives serious ad sales revenue. So what’s the best way to present these proposals for closing success? We consulted Nancy O’Brien, Associate Publisher of Aviation International Read More

Niche Publishing in 2018: It won’t be boring!

Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds Read More