Revenue Case Study: Increasing Engagement and Subscriptions

Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the “right time” and “right way” to make an ask. (New Orleans) and (Baton Rouge), the websites for the largest news organization in Louisiana, are no different. With publishing roots dating back to the 1800s, Capital City Press […]

Bad Ads = Bad Publishing

Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales team doesn’t even have to think about them. But like so much content online, there’s a fine line between a quality user experience and clickbait. Check out this […]

So What Is Good Programmatic CTR?

If you’re using programmatic ads in your sales offerings, or for your own promotions, this is a common question. How do you know whether your click-through rate (CTR) is good? We turned to Charity Huff at January Spring for some insights into programmatic CTR. Click-through rate is just one of many KPIs (Key Performance Indicators) used to measure ad views […]

Make 2022 Your Year for Podcast Revenue!

Podcasts continue to perform for publishers. Adding this digital reach and revenue to your mix is something that should be on your list for 2022 revenue. Other digital engagement platforms like webinars and video make sense as well (rumors of audience fatigue with webinars are highly dependent on industry, topic, and format). It’s all about audience engagement and extension, which […]

New Money Ideas: Recruitment Ad Campaigns

Your advertisers are likely bending your ear about their open job reqs and hiring woes. Seems like everyone is hiring. Here’s who is, according to the Bureau of Labor Statistics. • Hospitality: Bars, restaurants and hotels• Local Government• Healthcare: Pharmacies, CNAs, RNs, housekeeping• Construction• Manufacturing• Warehousing and transportation• Professional services• Education There are over 8.1M unfilled jobs in the US. […]

Selling New Digital Marketing Options With Success

8 ideas to boost your chances of getting a signed advertiser contract. Around every corner is a new digital media marketing option. OTT, audio/podcasting, CCT, video, and more. These new marketing technology (MarTech) ideas are awesome, but as salespeople, we often have new marketing solutions dropped on us and we are expected to work our “sales magic.” Sure, there is […]