The Power of Print in the Digital Age

A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!) Yet we also heard publishers talking about the power of print at the Niche CEO Summit a few weeks ago in D.C. It’s not an “either-or” question […]