Evaluate Your Sales System Using CPR

Sometimes selling ads isn’t the problem. The challenge you (and your team) may be working around is handling ad placement execution, especially on 11th hour orders. Yes, this is a good problem – more ads! But it’s also a situation ripe for errors, late placement, and team frustration. And odds are this lack of smooth execution is echoed in your […]

Are you riding the growth wave?

Despite the challenges many industries have faced over the past few years, the majority of B2B publishers are thriving. From hosting virtual events and leveraging creative sponsorships to selling archives and creating highly niche print editions, B2B publishers have seen the benefits of having multiple streams of revenue.  Publishers are finding riches in niches. Paid subscriptions are surging, and ad-based […]

How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes

In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.” When iOS 15 rolls out […]

13 ways to squeeze value out of one article

The editors, freelancers, research and reporting it takes to produce top-notch content is likely your number one cost. You owe it to your organization to maximize the ROI from that investment. How many ways can you use and reuse an article to get more bang for your buck? You’ll recognize most of these options, but how many have you actually incorporated into your […]