All research points to a buying bump that is set to occur. We see citizens getting back to some level of normalcy, signalling that many buying habits will soon come back into play. Yet, our advertisers are still throwing us the same COVID-based objections. Do they not want to get back to business? Why is it so hard for them […]
Find out how the Baxter Research Center is helping publications rise above their competition and increase their revenue.
Part Two: What You Should (and Shouldn’t!) be Asking in Your CNA Last week in Part One of this post, we talked about how adding in powerful recommendations will help guide your CNA and lead your client to get the most out of the CNA process. But sometimes, you need more than recommendations to steer them on the right path. […]
Part One: How to Use Powerful Recommendations to Drive CNA Success As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited in cash, limited on funds, and certainly limited on patience. So how do we expect someone we’re selling […]
Summer has always been a rough time for sales professionals, and COVID-19 is only adding to that uphill push. Take a look at these 9 sales tips from Ryan Dohrn to maximize your summer sales outreach in 2020! – Editors It can be tempting to give in to the summer ad sales slump. It happens with a lot of […]
Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the “big guys” in magazine publishing. Let’s take a look! (Hint: it’s perfect for smaller niche publishers too.) We […]