According to Hubspot, only one-third of a salesperson’s day is actually spent selling. Why? It’s probably about not being as organized as a salesperson needs to be. Organization definitely is the mundane part of the job compared to the adrenaline of selling. Read More
Carl Landau famously (or infamously) offered to send “cats in the mail” to his advertising clients. I’m known for sending burritos to get calls back. Every salesperson faces the same dilemma: how to get noticed by the decision-makers.
The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can make or break your media sales career. The absolute goal of prospecting is to Read More