The Coronavirus (COVID-19) has left us in a time of uncertainty. It’s more important than ever to be sure you’re setting the right tone in the email messages from your company – particularly your non-news email content. We’ve put together a list of email tips to help you navigate this unpredictable time. First, do no harm. Including important prevention […]
Audience and community marketing are more critical than ever for success (and revenue). Melissa Chowning has one of the best plans we’ve seen to get your audience development in the fast lane — check it out. What can audience developers learn from watching politics? A lot. 1. Create and distribute content regularly. Although social media is certainly a dwindling source […]
There’s a ton of buzz out there about membership programs for publishers. Whenever a trend gets hot, we like to ask: What is the real problem we’re solving? Doing so enables us to avoid the trap of focusing on a passing fad. In this case, the real problem memberships solve is they create a direct and meaningful relationship with your […]
We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well. Digital writing differs from traditional print with the kinds of immediate “hooks” needed to keep your audience engaged. The story length is often shorter, and online sourcing can be challenging. […]
Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential. Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, your social pages, and your legacy platforms. In fact, newsletter readers spend 80% more time on your site. […]
Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels. This includes print, digital, webinars, videos, podcasts, social media and more. As niche publishers, how do you best manage the process to drive these various audiences that consume your content? Do you provide value to each audience on each channel so they […]
Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand for! While it’s true we usually end up working with clients to build a membership program, that’s only […]
As a Niche Publisher, you know you need a solid digital revenue plan that can adapt to changes in technology and market opportunities, plus will ensure company growth, drive revenue, and put you in proactive mode. So how do you sort it all out? Eric Shanfelt’s (Founding Partner, eMedia Strategist) 25 years in the digital media trenches have given him […]
How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore and buy from you. We interviewed Christopher Lester, Digital Strategist for C4ward Strategies, (and Super Niche Keynote) about how […]
