Traditional Print vs Digital Content: Can One Editorial Team do Both?

We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well. Digital writing differs from traditional print with the kinds of immediate “hooks” needed to keep your audience engaged. The story length is often shorter, and online sourcing can be challenging. […]

Take Your Database in a New Direction

Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database. An integrated database is far more useful to you when you connect the dots between website, events, podcasts, webinars, enewsletters, print, mobile, video and ALL your magazine’s other content platforms. The key is to combine and standardize your current disparate data and see each of your customer “engagements” as a […]

Niche Publishing in 2018: It won’t be boring!

Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds of publishing professionals (just like you).  They gave us their sense of what the new year looks like. What […]

Audience Development: Transform Passive Readers into Active Customers!

How do niche publishers transform their passive audience readership into an active customer base and increase revenues exponentially at the same time? No, it’s not a trick question. Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers are finding ways to  “own” each layer of the audience relationship. They are taking advantage of the big opportunities to develop new revenue […]