Publishing Management

The Power of Print in the Digital Age

A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!)

Yet we also heard publishers talking about the power of print at the Niche CEO Summit a few weeks ago in D.C. It’s not an “either-or” question for media companies any more. It definitely shouldn’t be a debate for advertisers, either. Why? Because we now live in a multi-distribution channel world.

Print offers a unique user experience.

Today the focus is on the different user experiences your niche audience demands. Creative publishers are seeing the potential and even launching brand new print titles. From The Memo: 5 shiny new print magazines that prove paper is still in fashion.

Besides, in the world of continual pop-ups on the computer screen, print allows mental “breathing room,” says Sheridan’s Susan Parente. She recently wrote a post for our blog about enhancing the reader experience through print in The Niche Publishing Print Renaissance.

Publishers and their advertisers want to reach customers in as many different ways as possible.

Finally, today’s successful business model is based on the continual development of fresh content and maximizing multiple revenue streams. It’s also about distributing that amazing content on multiple platforms that resonate with your niche audience.

So are we done with the “print vs digital” debate already?

 

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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.

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Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.

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