Selling Data….Without Selling Out Your Audience!

As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – opted-in and engaged? These are the questions that keep Melissa Chowning, Audience Development Superstar, up at night. We asked her to […]

Mobile-First Web Design: Expert Advice from Roberta Muller

Responsive website design that allows your editorial content and ads to scale across different screen sizes? Check. A mobile-first strategy that responds to the demands of our ever-shifting media markets? Check. But what about better engagement, more market share and sustainable growth? We interviewed expert Roberta Muller, SVP of Product Development for Northstar Media, for some practical advice for niche publishers on adopting a […]