Are Your Digital Initiatives Killing It?

Sometimes hardworking niche peeps (that’s you!) get stuck. They’re all set with their digital initiatives and revenue plan for the coming year and just want to get it done. But what digital platforms, tools and ideas are they (and you!) missing? The digital landscape changes fast, and you have to change with it!

We asked some of our amazing digital media experts (and upcoming speakers) for thoughts on their top digital initiatives in the coming year, and WHY the heck publishers should attend the Niche Digital Summit in Chicago, Sept. 25th-27th.


What’s your top digital initiative and why?

The 2017 Niche Digital Summit is all about actionable strategies, including these initiatives:

Joe Pulizzi, Founder, Content Marketing Institute: “Building email subscribers.  All of our revenue, in one way or another, comes from our email subscriber list.”



Christopher Lester, Digital Strategist for C4ward Strategies: “Make digital marketing more human. Consumers know they’re being marketed to and don’t mind as long as you’re really good at your job. This means creating marketing that is one-to-many but feels one-to-one.”



Rob Ristagno, CEO of Sterling Woods Group: “Finding the best way to marry “inbound marketing” with “outbound sales.” We built a nice digital content marketing engine that generates a lot of business. Now we’re experimenting with how to best use the data we collect from our online inbound efforts to maximize ROI on offline outbound initiatives.”


Why should publishers attend the Niche Digital Summit?

The Niche Digital Summit is all about taking a deeper dive into critical topics for revenue-growth! Have real-world discussions with our experts and other super-savvy publishers whose digital programs are killing it!

Andy CrestodinaAndy Crestodina: “Face-to-face rules! There’s nothing more fun and more valuable than a live event. Your tribe is here. These are your professional soul mates. Not everyone can find success by building huge value with a niche audience. But we can! This is where you’ll meet like-minded non-competitive, super smart niche marketers, publishers and event producers. Everyone is coming!”


Melissa Chowning, Owner of Melissa Chowning Media: “Aside from amazing networking opportunities, Niche Digital Summit brings together some of the top digital minds in the business! The digital landscape changes too quickly for publishers to be out of the loop, and the Summit presents the opportunity to find out what’s happening and how it affects niche publishers.”


Tom Cintorino, Managing Director, Asia, Northstar Travel Media: “Learning from your peers and industry SMEs is a requirement-of-success for today’s fast-paced, dynamic markets. Niche Digital Summit provides a one-stop platform for learning.” 


Cutting-edge, practical ideas. New online revenue strategies. Quick implementation plans. Are you in? Make a commitment to the digital revenue growth of your media business! The Super Early Bird Deadline for the Niche Digital Summit is August 1st!  Register now! 



About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.