When It Comes to Your Publication, Consider the Simple Things.

Alternate revenue streams, paywalls, sponsored content, versioning, big data, social media tracking… Today’s publishing environment is complicated. But you know what? It doesn’t always need to be. We can get so caught up in embracing the next new trend that we overlook Read More

Is it Time for a Print Redesign?

Niche magazines are thriving, even while mass-circulation colleagues are freshening up their resumes. What’s the secret? Small and medium-sized magazines continue to niche their niche and speak convincingly to ever more hyper-targeted market segments. With tremendous change underway, this is the perfect time for publishers and Read More

The Power of Print in the Digital Age

A loyal blog reader recently mentioned that it can be challenging sometimes to demonstrate to their advertisers how effective print can be, vs digital. We hear that a lot. (Hey advertisers– it’s not print or digital, it’s print AND digital!) Yet we also heard publishers talking about the Read More