A couple of weeks ago, I attended the Niche CEO Summit in Alexandria, VA. It was great to talk with niche publishers about new revenue streams that are working well for them. Mark Hintz, a keynote speaker and CEO of Sovereign Homestead Magazine Publishing, led an interesting, lively roundtable discussion with B2C publishers about custom publishing opportunities.
Some of the publishers were paid circulation, some free, some newsstands only–and hybrid models. All of them wanted to learn more about ways to generate new revenue with custom products!
Finally, most of the publishers agreed that a flat fee for custom products works best and simplifies the process, versus splitting the advertising dollars.
If you create some new publishing opportunities now, you can have a recurring revenue stream for the long-term. What new products are you going to develop in the next 12 months? Tweet us your ideas @nichemediahq.com.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has the best events, education, and training in media! Our super niched-out events & content give target-audience publishers in the B2C, hobbyist, B2B, city & regional, and association markets the tools they need to build revenue, audience, and more.