Creating a customer journey is more important than ever to ensure repeat revenue and audience growth! You have an amazing niche magazine and a devoted audience……. just waiting to interact, explore and BUY from you. But how do you turn an average customer to brand evangelist? Read More
Nearly all digital publishers would agree: one of the key points of creating content online is to educate your audience and solve a reader’s problem. That’s why so much content monetization strategy starts with the question, “What problem are you solving for your audience?” Solving Read More
When it comes to digital presence, publishers often aim at a moving target. The expectations for online offerings change rapidly. Remember? It wasn’t that long ago that many publishers slapped a PDF on their website and called it good. Now, this outdated style will Read More
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