Blog

Bad Ads = Bad Publishing

Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales team doesn’t even have to think about them. But like so much content online, there’s a fine line between a quality user experience and clickbait. Check out this […]

Evaluate Your Sales System Using CPR

Sometimes selling ads isn’t the problem. The challenge you (and your team) may be working around is handling ad placement execution, especially on 11th hour orders. Yes, this is a good problem – more ads! But it’s also a situation ripe for errors, late placement, and team frustration. And odds are this lack of smooth execution is echoed in your […]

Close 35% More with Recommendation-Based Selling

Things are just different right now in Sales Land. Understatement, right? The title of my new book, Selling Forward, is 100% committed to re-inventing your sales game in a pandemic fatigued world.  While I was writing the new book, which was originally called Post-Pandemic Sales Strategies, I got COVID, and it was truly terrible. And we all began to realize […]

Are you riding the growth wave?

Despite the challenges many industries have faced over the past few years, the majority of B2B publishers are thriving. From hosting virtual events and leveraging creative sponsorships to selling archives and creating highly niche print editions, B2B publishers have seen the benefits of having multiple streams of revenue.  Publishers are finding riches in niches. Paid subscriptions are surging, and ad-based […]

So What Is Good Programmatic CTR?

If you’re using programmatic ads in your sales offerings, or for your own promotions, this is a common question. How do you know whether your click-through rate (CTR) is good? We turned to Charity Huff at January Spring for some insights into programmatic CTR. Click-through rate is just one of many KPIs (Key Performance Indicators) used to measure ad views […]