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Publishing Management

“Tried and True” is the Opposite for Websites

June 20, 2022June 20, 2022

Does your website serve the needs of your readers today? What criteria would you use to recognize if it is stuck in the past? People do not consume news and information the same way they did five years ago. Heck, we don’t Read More

Balconies with hanging ferns on Bourbon Street in New Orleans
Online Revenue

Revenue Case Study: Increasing Engagement and Subscriptions

June 20, 2022June 20, 2022

Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the “right time” and “right way” to make an ask. NOLA.com (New Orleans) and TheAdvocate.com (Baton Rouge), the websites for the largest Read More

Online Revenue, Publishing Management

Why Publishers Need to Move to Google Analytics 4 Right Now

May 18, 2022May 18, 2022

Featured Guest Blog: Eric Shanfelt, Nearview Media On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year. Read More

Online Revenue

Bad Ads = Bad Publishing

May 18, 2022May 18, 2022

Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales team doesn’t even have to think about them. But like Read More

Audience Development, Online Revenue

6 Reasons to Consider a Mobile App

April 26, 2022April 26, 2022

Mobile apps are so embedded in our daily lives it may be hard to remember the mad rush to create apps of a few years back. The flip side of this observation is that with every possible brand and service offering a Read More

Ad Sales, Publishing Management

Evaluate Your Sales System Using CPR

April 26, 2022April 26, 2022

Sometimes selling ads isn’t the problem. The challenge you (and your team) may be working around is handling ad placement execution, especially on 11th hour orders. Yes, this is a good problem – more ads! But it’s also a situation ripe for Read More

Ad Sales, Sales

Close 35% More with Recommendation-Based Selling

March 8, 2022March 8, 2022

Things are just different right now in Sales Land. Understatement, right? The title of my new book, Selling Forward, is 100% committed to re-inventing your sales game in a pandemic fatigued world.  While I was writing the new book, which was originally Read More

Ad Sales, Audience Development, Publishing Management

Are you riding the growth wave?

March 8, 2022March 8, 2022

Despite the challenges many industries have faced over the past few years, the majority of B2B publishers are thriving. From hosting virtual events and leveraging creative sponsorships to selling archives and creating highly niche print editions, B2B publishers have seen the benefits Read More

Ad Sales, Online Revenue, Sales

So What Is Good Programmatic CTR?

February 9, 2022February 9, 2022

If you’re using programmatic ads in your sales offerings, or for your own promotions, this is a common question. How do you know whether your click-through rate (CTR) is good? We turned to Charity Huff at January Spring for some insights into Read More

Publishing Management

5 Business Mistakes to Avoid in 2022

February 9, 2022February 9, 2022

As we head toward spring of 2022, many small media businesses are still struggling with the fallout of 2020-2021. We are past the early rush to adapt remote workers and new digital tools, and now need to figure out the rapid change Read More

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