Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand Read More
How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore and Read More
For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just Read More
I recently came across a social media post that said: Amazon didn’t kill the retail industry, bad customer service did. Netflix didn’t kill Blockbuster, ridiculous late fees did. Uber didn’t kill the taxi business, limiting of number of taxis and fare control Read More
Time for a reset. What if you started evaluating customers on exactly how much engagement and money they’re willing to give you? Then you’d scale your efforts accordingly. So let’s change the rules.