Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand Read More
As a Niche Publisher, you know you need a solid digital revenue plan that can adapt to changes in technology and market opportunities, plus will ensure company growth, drive revenue, and put you in proactive mode. So how do you sort it Read More
How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore and Read More
For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just Read More
People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Read More
The tried and true worked well for a long time, but is it the best way to move ahead? The digital disruption to traditional publishing means niche magazine publishers need to figure out how to best manage the changes that come from advancement Read More
I recently came across a social media post that said: Amazon didn’t kill the retail industry, bad customer service did. Netflix didn’t kill Blockbuster, ridiculous late fees did. Uber didn’t kill the taxi business, limiting of number of taxis and fare control Read More
Time for a reset. What if you started evaluating customers on exactly how much engagement and money they’re willing to give you? Then you’d scale your efforts accordingly. So let’s change the rules.