Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand for! While it’s true we usually end up working with clients to build a membership program, that’s only […]
As a Niche Publisher, you know you need a solid digital revenue plan that can adapt to changes in technology and market opportunities, plus will ensure company growth, drive revenue, and put you in proactive mode. So how do you sort it all out? Eric Shanfelt’s (Founding Partner, eMedia Strategist) 25 years in the digital media trenches have given him […]
How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore and buy from you. We interviewed Christopher Lester, Digital Strategist for C4ward Strategies, (and Super Niche Keynote) about how […]
For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just slap up a paywall and say “Presto! We’re a membership business now!” A membership will only work […]
People often behave differently than they say they will. Survey question: Would you buy this (product)? Customer answer: Yes. Actual behavior when product comes out: Didn’t buy it. Sometimes people have an idealized vision of who they are or what they want. Sometimes they tell you what they think you want to hear, or what they think will impress you […]
The tried and true worked well for a long time, but is it the best way to move ahead? The digital disruption to traditional publishing means niche magazine publishers need to figure out how to best manage the changes that come from advancement in order to stay in business. And while it’s clear that diversifying revenue streams and creating quality content are […]
I recently came across a social media post that said: Amazon didn’t kill the retail industry, bad customer service did. Netflix didn’t kill Blockbuster, ridiculous late fees did. Uber didn’t kill the taxi business, limiting of number of taxis and fare control did. Apple didn’t kill the music industry, forcing people to buy full length albums did. Technology is not […]
Time for a reset. What if you started evaluating customers on exactly how much engagement and money they’re willing to give you? Then you’d scale your efforts accordingly. So let’s change the rules.
