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Category: Audience Development

Audience Development, Online Revenue

6 Reasons to Consider a Mobile App

April 26, 2022April 26, 2022

Mobile apps are so embedded in our daily lives it may be hard to remember the mad rush to create apps of a few years back. The flip side of this observation is that with every possible brand and service offering a Read More

Ad Sales, Audience Development, Publishing Management

Are you riding the growth wave?

March 8, 2022March 8, 2022

Despite the challenges many industries have faced over the past few years, the majority of B2B publishers are thriving. From hosting virtual events and leveraging creative sponsorships to selling archives and creating highly niche print editions, B2B publishers have seen the benefits Read More

Audience Development, Marketing, Publishing Management, Sales

The Rise of Chatbots, Can Publishers Benefit Too?

October 13, 2021October 28, 2021

In the ever-increasing competition for customers, customer service will always be one of the top aspects that defines the buying experience. For physical stores, it takes the form of having a cashier welcome and greet customers entering the store and asking if Read More

Audience Development, Publishing Management

How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes

July 14, 2021October 28, 2021

In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it Read More

Audience Development

Free Lunch: The Power of Segmentation by Rob Ristagno, founder and CEO of the Sterling Woods Group

June 8, 2021October 28, 2021

I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another Read More

Ad Sales, Audience Development, Publishing Management

13 ways to squeeze value out of one article

May 4, 2021March 8, 2022

The editors, freelancers, research and reporting it takes to produce top-notch content is likely your number one cost. You owe it to your organization to maximize the ROI from that investment. How many ways can you use and reuse an article to get Read More

Audience Development, Publishing Management

Content Marketing for Reach & Revenue!

January 7, 2021content creation, Content creation for Niche Magazines, content monetization, Content Strategies for Niche Magazine Publishers, content strategy, magazine content revenue

Chelsey Shockley and Travis Stewart (Johnnie Studio) share insights into organizing and sharing your awesome niche content for media business growth!

Audience Development, e-Newsletters, Marketing

10 Steps to Create a Newsletter Subscriber Generating Machine

December 31, 2020audience, audience developement, digitaltreehouse, email growth, email newsletters, enewsletter, Facebook, Instagram, list growth

Find out how you can grow your newsletter subscribers using smart audience features of Facebook and Instagram.

Audience Development, Marketing, Online Revenue, Publishing Management

Your 2021 Audience Outreach Plan!

December 13, 2020April 28, 2021ashley mulder, magazine revenue, niche publishing management, niche publishing strategy, print revenue, publishing management, revenue ideas, Super Niche, Super Niche Media Event, Super Niche Media Event Super Niche Media Event

For many, audience loyalty is bridging revenue and engagement. Ashley Mulder shares her audience outreach plan with checklists to enact each strategy.

Audience Development, Event Management, Marketing

Virtual Events Crash Course: Tips for Getting Started

November 5, 2020contracts, COVID-19, digital events, event management, event revenue, events, pandemic, virtual, virtual events, zoom

Due to a global pandemic, many publishers are trying out virtual events. We’ve pulled together our top tips for choosing your next virtual event platform.

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