Mobile apps are so embedded in our daily lives it may be hard to remember the mad rush to create apps of a few years back. The flip side of this observation is that with every possible brand and service offering a mobile app – is it worth it for you as a magazine publisher to develop, build, and market […]
In the ever-increasing competition for customers, customer service will always be one of the top aspects that defines the buying experience. For physical stores, it takes the form of having a cashier welcome and greet customers entering the store and asking if they can help point them in the right direction or ask about products or services. Without that interaction, […]
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.” When iOS 15 rolls out […]
I remember a business school professor proclaiming, “diversification is the only free lunch.” He meant that diversification is the only technique in finance that simultaneously lowers risk and increases returns (click here if you don’t believe me). I’d argue that there’s another free lunch in the business world: segmentation. Segmentation allows companies to simultaneously lower marketing costs and increase sales. […]
Due to a global pandemic, many publishers are trying out virtual events. We’ve pulled together our top tips for choosing your next virtual event platform.