2023 NICHE MEDIA CONFERENCE AGENDA

The Niche Media Conference has a workshop and track for each of your revenue teams: Strategy, Sales, Marketing, Content, Events – Digital & Print! Ask us about Team Discounts!

The below schedule and topics are subject to change.

Wednesday, April 26, 2023: 

8am-4pm:  Show Office and Registration Open on the 5th floor
8am-1pm:  Vendor/Sponsor set up in b
allroom foyer on the 5th floor.


1pm-4pm: Workshop #1 Publisher Strategy Discussion Roundtables:
30 questions from Consumer and B2B Publishers have been submitted for discussion: hiring salespeople, revenue ideas, issues with remote employees, keeping costs down when the price of paper is going up, supply chain issues, and more. Get the new ideas flowing and make connections to hang out with for the rest of the week!


1pm-4pm: Workshop #2: Digital Revenue Workshop.  Reinventing or evolving your company’s digital strategy is mission-critical. Step-by-step expert advice from veteran Publishers, digital tech experts, and industry professionals like AdCellerant and Broadstreet. This will be a VERY tactical class with tons of discussion.


Workshop #3: Media Sales Academy Training sponsored by Ad Sales GeniusNiche Media Sales Certification Masterclass with Ryan Dohrn.  From prospecting to closing deals.  As a 30-year media sales and marketing pro, Ryan will share the tips and tricks that help him sell over $1,000,000 per year in media and sponsorships part-time!  Also featuring experts from SRDS, Ad Sales Genius, and Campaign Planner.    


Workshop #4: Audience & Marketing Roundtable.  Open forum discussion to grow your digital and print readership presented by Publishers, media audience growth experts, and industry professionals like Audativ and Town News.  


5:30-7:30pm NICHE JAZZ CLUB WELCOME PARTY!  Join us for music, fun, food, drinks, and networking. 

5:30pm: Audativ First-Timers Meet-Up. Come meet new friends and network. Drinks and hors d’oeuvres on us.
Location:
BLUE DOG JAZZ CLUB on the hotel’s lobby level

6pm-7:30pm: Baxter Research Kickoff Party for Niche Alumni and All Attendees. Drinks and hors d’oeuvres on us.
Location:
BLUE DOG JAZZ CLUB on the hotel’s lobby level

7:30pm – Midnight: Dinner on your own. Then, join your Niche Media Conference friends at the lobby bar on-site at the hotel for local cocktails and great conversation. 


Thursday, April 27, 2023: 

8am-4pm: Show Office and Registration Open 5th floor
8am-9am: Hot Breakfast / Morning Coffee Roundtables sponsored by Lane Press


9am-10am: Opening Power Keynote: Speaker to be announced soon.


10am-10:30am – Break – Get those Sponsor Tour Cards signed for a chance to win a free trip to the Niche Media Conference in 2024!


10:30am-Noon – 4 Breakout Sessions
Breakout #1: PUBLISHER TRACK:  Ask the Experts!  4 highly profitable Consumer and B2B Publishers answer your burning questions in this live Q&A/roundtable discussion. 
Topics to include: paid content, hiring/firing, finding salespeople, building an editorial board, revenue ideas, and more.   


Breakout #2: SALES TRAINING TRACK sponsored by Ad Sales Genius:  Warming Up Cold Calls.
Ad sales expert Ryan Dohrn shares 10 ways to increase the productivity of your cold prospecting process by 40% when you beat the stranger danger game with these proven warm-up techniques.


Breakout #3: MARKETING & EVENTS TRACK:  Using Podcasting to Boost Revenue and Audience 
Draw in new attendees, readers, and audience with a vibrant and well-produced podcast. Step-by-step advice. 


Breakout #4: TECH TALKS TRACK: (NEW AND EMERGING TECHNOLOGY IDEAS from Niche sponsors and industry tech experts)   
– Industry Tech Trends You Need to Know, Mark McCormick, Founder, Magazine Manager 
– 7 Audience Development Strategies You Need to Try TODAY from Auditive
– A Publishers Tale of Using Research to Grow Sales – Baxter Research


Noon-1:30pm:  Open Look Business Solutions Power Lunch and Power Keynote featuring industry icon BO SACKS!: 


1:30pm-3pm – 4 Breakout Sessions
Breakout #1: PUBLISHER TRACK: Finding and Hiring Great Employees. Then, Retaining Them for a Lifetime
This will be an advanced and detailed discussion on pre-hire sales assessments, compensation, and recruitment.


Breakout #2: SALES TRAINING TRACK sponsored by Ad Sales Genius: Using Research to Sell More Ads and Prove ROI to Advertisers
Led by multi-million dollar veteran ad seller Nancy O’Brien from Aviation International News.


Breakout #3: MARKETING & EVENTS TRACK: Creating A Unified Audience Database
Grow profits and increase your media company’s value with this important discussion on housing your data in clean, searchable, and
safe formats.


Breakout #4: TECH TALK TRACK: (NEW AND EMERGING TECHNOLOGY IDEAS from Niche sponsors and industry tech experts)
– 7 Proven Audience Development Strategies from Omeda
– Spotlight Media’s Digital Pro Kellen Feeney and Charity Huff from January Spring – A Case Study of Digital Revenue Success


3pm-3:30pm: Break – Get those Sponsor Tour Cards signed for a chance to win a free trip to the Niche Media Conference in 2024!


4pm-5:30pm: SPEED PUBLISHING and New Orleans Mixology in the Main Ballroom
By popular demand, we are bringing back a Niche favorite. Think speed dating with a unique twist. This is the ultimate game of networking, fun, and New Orleans cocktails. DO NOT MISS this fun!

6pm: Dinner on your own or join a dinner party. Ask any sponsor for details.


7pm – Midnight : Join your fellow Publishing friends at the lobby bar for networking and local cocktails. 


Friday, April 28, 2022: 

8am-4pm: Show Office and Registration Open
8am-9am: Hot Breakfast / Morning Coffee Roundtables


9am-9:30am:  Publication Printers Morning Power Keynote: Speaker to be announced soon.


9:30am-10am – Break – Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2023!


10:00am-11am – 4 Breakout Sessions
Breakout #1:
PUBLISHER TRACK: Transforming or Liberating Problem Team Members
HR and business culture experts share their tips, ideas, and advice on turning problem employees into great team members. Or, when the worst occurs, how to move on and keep your team thriving.  


Breakout #2: SALES TRAINING TRACK sponsored by Ad Sales Genius: Proposal Mania
Get up close and personal with 10 proposals that collectively sold over $2,000,000 in media. See what works and what doesn’t. This is a rare inside look at actual proposals in the field today.


Breakout #3: MARKETING & EVENTS TRACK:  From Humble to HUGE! Events that went from Good to Great.
Two of your fellow publishers, one Consumer and one B2B, share the secrets behind the success of their events. They will share all the details you will need to get gign or grow your events.


Breakout #4:  TECH TALK TRACK: (NEW AND EMERGING TECHNOLOGY IDEAS from Niche sponsors and industry tech experts)
– Using Your CRM to Grow Revenue with Joel Pape, Founder, Ad Sales Genius, and Laurie Laykish, Publisher, Local Life. 
– New digital revenue ideas that are generating money for Publishers large and small with Bill Ostendorf from Creative Circle Media Solutions. 


11am-11:30am – Break – LAST CHANCE! Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2023!


11:30am-12:30p – 4 Breakout Sessions
Breakout #1:  
PUBLISHER TRACK: Increasing Your Companies Valuation
Even if you are not looking to sell today, what about in the future? The Niche M&A experts share the details of what their clients due to reduce risk, increase valuations, and prepare now to sell later.


Breakout #2: SALES TRAINING TRACK sponsored by Ad Sales Genius: 15 Habits of Media Sales Superstars
Led by media sales coach, Ryan Dohrn. Earn 1 credit towards your Media Sales Academy Certification! 


Breakout #3: MARKETING & EVENTS TRACK:  10 Secrets of Successful Email Marketing
So, you think you know email marketing? Think again. Hundreds of changes to the way email marketing is delivered, read, and shared happen every year. Two marketing experts share the good, the bad, and the ugly of email marketing.


Breakout #4: TECH TALK TRACK: (NEW AND EMERGING TECHNOLOGY IDEAS from Niche sponsors and industry tech experts)
– Ways to Increase Profit and Productivity with Outsourcing – Mike Obert, CEO, Open Look Business Solutions
– How to build contact lists that convert! – A practical guide to taking full advantage of your CRM with Nick Pataro, Director of Sales at MagHub


12:30-2:30pm: Magazine Manager Power Lunch, Closing Power Keynote, and Sponsor Giveaways-Over $5,000 in cash and prizes TO BE GIVEN AWAY!
After the Power Keynote, each sponsor will be giving away a prize valued at $150 or more. 25 chances to win! Don’t miss this exciting wrap-up to the event!   


The end… SEE YOU IN 2024!


The above schedule, topics, and speakers are subject to change.
*The revenue ideas break-out track contains presentations by Publishers and Sponsors.  This is NOT a sales pitch!  These are all proven ways to grow revenue with tools offered by our paid Niche sponsors and their clients.

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