Marketing might help push revenue, but it doesn’t usually directly create it. Most companies see marketing’s job as maximizing messages and list reach, and then describing the value of products and services available. Epic fail!
As a niche magazine publisher, you know your audience. But is your website a subscription-driver? What are some ways to boost circulation? We interviewed Rebecca Sterner, a digital marketing expert and publishing industry veteran, about digital marketing guidelines for publishers who want to increase their Read More