Is a Membership Model Right for You?

Don’t assume a membership is for you. Hey, what? Look, we love memberships, and so do many companies across media, events, retail, business services, and so on. But implementing a membership simply because it’s trendy, without doing any analysis, runs completely counter to what we stand Read More

Niche Publishing: Trends to Watch In 2019

According to Forbes, 5G is the future of mobile, chat bots are going to go from good to great, connected clouds will transform our lives. And let’s not forget the cool new advances in development for AI and AR. So what does Read More

Successful Memberships: What Publishers Can Learn from Others

For our industry to thrive, we need to diversify our revenue. We have to reduce our reliance on advertising and look for ways to generate reader revenue. And in 2018, there’s no better model than the membership program. But you can’t just Read More

Gratitude in the Niche Nation

Is your turkey going to be fried, smoked, roasted or butterflied? Where do you stand on sweet potatoes? (Or your father-in law, for that matter.) Are you for or against pumpkin pie? And what’s up with those vegetarian cousins who want to Read More

3 Steps to Online Conversion Success

Online conversion is often the largest immediate opportunity for publishers to improve their online businesses. Why? Most media websites are focused on eyeballs, because under the advertising model, publishers get paid every time someone clicks on anything. It doesn’t matter what the Read More