Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication. You must be flexible and adaptive to the quickly, ever-changing landscape of technology and market opportunities. Here Read More
Looking for ways to monetize your content? Think outside the “repurpose box” with these top 10 ideas pulled from the Niche Stash o’ Awesome! 1. Spread out your content! Don’t publish all of your magazine’s content online at the beginning of Read More
Today we’ve got another Million Dollar Idea for you from our most recent CEO Summit in Denver. Kevin VanGundy shared his tips for focusing your revenue growth strategy no matter the size of your publication. Publisher: Kevin VanGundy, Publisher Magazines: Beacon Senior Read More
… And You’re Not Taking It. Sales. Selling. Not for everybody. Thick skin required. Every sales rep has their tricks – the little things they do that gives them an edge over others. But the big secret may actually be time, Read More
We just left our most recent CEO Summit in Denver, and TONS of “Million-Dollar” revenue ideas fill our notebooks! Scott Jamieson showed us how they’ve taken two of their most popular titles and leveraged reader interest to start a brand new niche Read More
Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential. Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, Read More
I have a number of business quotes I’ve found to be true that I live by and share in my ad sales training. One of my favorites is, “Always be looking for repeatable patterns of sales success.” That advice most definitely applies Read More
I often encounter advertisers who think digital advertising is less expensive than print. Then I spend some time explaining how it’s not an “either-or” mindset. A combination of print and digital works best and drives your highest ROI. I show advertisers that using both traditional Read More
Launching and maintaining a successful podcast takes guts and gusto. You have to build your own audience, then increase listener share– all while driving profitability. But fear not. While most podcasters fade away in the first year, the successful ones are making Read More
Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels. This includes print, digital, webinars, videos, podcasts, social media and more. As niche publishers, how do you best manage Read More
