20 Ideas for 2020 Niche Revenue… Part One

Happy New Year, Niche peeps! Let’s talk resolutions – reasonable, revenue-generating, growth-driving resolutions. No “lose 20 pounds by February 1st” madness here. January is traditionally the time to start fresh, but most of us are already working on spring magazine issues and events – and spending our 2020 budgets. Is it too late for new ideas? Heck no! Over the […]

Million Dollar Idea: Happy Attendees, Happier Sponsors

For those in the events business, you know the better experience you provide for sponsors, the more revenue you generate. Elizabeth Kachoris shared her company’s new strategy for not only improving the experience of their event’s attendees, but also creating a rewarding (and lead-generating!) opportunity for their sponsors. Publisher: Elizabeth Kachoris Magazine: PMMI Media Group Big Idea: Data & Personalized […]

5 Must-Send Emails for Niche Publishers

Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential. Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, your social pages, and your legacy platforms. In fact, newsletter readers spend 80% more time on your site. […]