Due to a global pandemic, many publishers are trying out virtual events. We’ve pulled together our top tips for choosing your next virtual event platform.
Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, a beer-themed voting bracket seemed like a perfect combination. Krystal Vivian shared the whole story behind their incredibly […]
When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche within their niche, the magazine wanted a way to grow their community of card markers. […]
Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with the sign-ups. Think: home improvement, gardening, tech tools and cell phones for group chats, home office furniture and […]
Here at Niche HQ, we believe industry event attendance can make a huge difference to your company growth (I mean…it’s our business model!) And while we have a vested interest in event growth, we can also trace our own career success and knowledge – and the positive impact on our companies – to attending events and meeting up with publishing […]
For those in the events business, you know the better experience you provide for sponsors, the more revenue you generate. Elizabeth Kachoris shared her company’s new strategy for not only improving the experience of their event’s attendees, but also creating a rewarding (and lead-generating!) opportunity for their sponsors. Publisher: Elizabeth Kachoris Magazine: PMMI Media Group Big Idea: Data & Personalized […]
This is yet another “Million-Dollar” revenue idea that was shared at the CEO Summit in Phoenix last December. It started so simply it seemed too good to be true! BUT. Rob Krzys made believers out of all of us. Publisher: Rob Krzys, President and Publisher, Benjamin Media, Brecksville, Ohio Magazines: NASTT’s Trenchless Today and 7 more titles Big Revenue Idea: Create […]