In the ever-increasing competition for customers, customer service will always be one of the top aspects that defines the buying experience. For physical stores, it takes the form of having a cashier welcome and greet customers entering the store and asking if Read More
Do not waste your budget and effort building a new website or implementing a website redesign thatmerely looks lovely and fresh. As you plan your new web design, look out for these common mistakeseven the most seasoned publishers make: 1. Hiring a Read More
I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made for dramatic headlines and any publisher who has logged into their Facebook Ads Manager recently has seen Read More
Find out how you can grow your newsletter subscribers using smart audience features of Facebook and Instagram.
For many, audience loyalty is bridging revenue and engagement. Ashley Mulder shares her audience outreach plan with checklists to enact each strategy.
Due to a global pandemic, many publishers are trying out virtual events. We’ve pulled together our top tips for choosing your next virtual event platform.
See three ideas that underpin many of the ad sales, audience engagement, and business growth strategies shared by our attendees of nearly 100 media leaders.
Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person Read More
Publishers with events in their portfolio saw a significant hit to 2020 revenue and strategy when COVID-19 safety mandates and closures went into effect in March and April. And while some facilities are now allowing smaller groups to convene, there are still Read More
Publishers are always looking for ways to increase advertising revenue – especially in digital channels. Programmatic comes up often as an ad-revenue driver, but there still seems to be some mystery around what Programmatic really is and if it’s only for the Read More