5 Must-Send Emails for Niche Publishers

Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential.

Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, your social pages, and your legacy platforms. In fact, newsletter readers spend 80% more time on your site. And through sponsorships, website pageviews, and consumer revenue, you can turn your newsletter directly into dollars.

So… what are you waiting for?

Here’s a list of the five no-brainer newsletter ideas you NEED to be doing right now.

1. Weekly Round-Ups

You’re producing a lot of content week after week. A round-up newsletter gathers your can’t-miss content from the whole week and delivers it to your audience. Take your time creating these newsletters and ensure you’re delivering the content that really matters to your readers and delivers value to them each week.

2. Mini-Series

Sometimes you have a topic of interest that’s timely and relevant to a specific audience of subscribers. Offering a series of relevant content over the course of 3-10 emails is the perfect way to deliver meaningful content to the right people at the right time. For example, with summer approaching, consider offering a Summer Vacation Survival Guide to the parents in your audience, or a twist for a B2B audience could be Managing Staff Summer Vacations.

3. Announcements

A newsletter doesn’t have to have a dedicated time slot. An announcements newsletter sending out important information around private events, first-looks, or other exclusive content can lead to a highly engaged database. Plus, you can easily collect data on the announcements which resonates the most to your readers.

4. Birthday Clubs

Birthday Club emails offer a great customer experience and plenty of sponsorship opportunities. Traditionally sent only once a year, these emails consistently drive 3x higher open rates than other emails. Build a fantastic birthday email that allows you to wish your fans a happy birthday in a unique, authentic way.

5. News Alerts

No matter your industry or niche, you want to consider your publication the place for important news and information. A news alerts newsletter is sent out whenever there is important breaking information that needs to be sent immediately. Whether you’re announcing the winner of an important tournament or keeping readers aware of a new rule or legislation, make your publication the one-stop shop for your audience.

Email newsletters are one of the best ways for you to grow your engaged database. Whether you’re considering starting an email newsletter or already running one (or more!), these five ideas should definitely be part of your email strategy.



More about Tim: Tim is the Director of Email Success at Second Street and has extensive background in media. Tim is dedicated to helping local media companies find success through their email programs while leveraging promotions to grow their database and achieve their company’s goals.



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