Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with the sign-ups. Think: home improvement, gardening, tech tools and cell phones for group chats, home office furniture and […]
Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with the sign-ups. Think: home improvement, gardening, tech tools and cell phones for group chats, home office furniture and […]
No matter how much your core brand’s magazine, website, or event is thriving, building in back up revenue streams and maxing your brand’s recurring revenue is your safety net when things get rough. (And if things are going great, it’s that much more money for growth!) We asked Kelsey Scott, Brief Media and Charles Warner, Innovative Properties Worldwide, to share […]
Every publisher knows that developing revenue from either the reader or advertiser side of the equation is critical for your growth as a niche publication. You must be flexible and adaptive to the quickly, ever-changing landscape of technology and market opportunities. Here are five concepts for delivering digital revenue. Make sure they’re part of your larger overall revenue strategy. […]
At the Niche CEO Summit a few months ago, niche publishers gathered from all over the country to share best practices and new creative strategies. One hot topic at the roundtables was B2B digital strategies for small niche publishers. We talked about the importance of easy navigation, design, metrics and analytics. Everyone wants to know more about how to generate […]
The most fun you can have in digital advertising today is competitive conquesting. Your advertising clients will eat it up. And you sales team will be knocking out the signed insertion orders. “How?”, you ask. Programmatic display advertising. That’s how. Programmatic marketing is automated bidding on advertising inventory in real-time, for the opportunity to show an ad to a specific type […]
So you’ve mostly been a print publisher up until now. Maybe you’ve added a couple new revenue streams like a special edition book and a sponsored event or two. You know it’s time to really put some focus on digital ad sales. But where do you start without getting overwhelmed by the vastness of all things digital? Lucky for you, […]
Andrew Davis, global motivational speaker and lunch keynote, recently challenged Niche CEO Summit publishers in the room: “Can you move your market? What trends can you inspire within your niche? More importantly, as a publisher, YOU do have the power to move your market and sell the value of your niche audience.” In case you missed out on the 2018 Niche CEO Summit […]
Sometimes you get so caught up in the daily grind that you forget to look up. Or look out. When was the last time you had an opportunity to network and learn about what other publishers are doing? If “I have no time, there’s too much to do!” is your plight, here’s a brief round-up of some of our top posts on all things digital to keep […]
The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study on measuring digital “strength”, lessons from mega-media’s big moves, programmatic trends and a new (ahem, yes again) ad […]
