Are Customer Needs Assessments Dead? Part Two

Part Two: What You Should (and Shouldn’t!) be Asking in Your CNA Last week in Part One of this post, we talked about how adding in powerful recommendations will help guide your CNA and lead your client to get the most out of Read More

Are Customer Needs Assessments Dead? Part One

Part One: How to Use Powerful Recommendations to Drive CNA Success As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited Read More

Are Customer Needs Assessments Dead? Part One

As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment (CNA.) We’re living in a world where people are limited in cash, limited on funds, and certainly limited on patience. So Read More

9 Ways to Avoid the Summer Media Sales Slump

Summer has always been a rough time for sales professionals, and COVID-19 is only adding to that uphill push. Take a look at these 9 sales tips from Ryan Dohrn to maximize your summer sales outreach in 2020! – Editors It can Read More

10 Ad Sales Proposal Secrets for Success

I have a number of business quotes I’ve found to be true that I live by and share in my ad sales training. One of my favorites is, “Always be looking for repeatable patterns of sales success.” That advice most definitely applies Read More

Mission NOT Impossible: 10 Tips for Ad Sales Prospecting

Prospecting is hard work. You can have the best product and be the best closer in the world, but if you don’t know how to prospect new business, you are not going to get anywhere. So where do we start? How can we Read More