7 Email Tips to Help Navigate COVID-19

The Coronavirus (COVID-19) has left us in a time of uncertainty. It’s more important than ever to be sure you’re setting the right tone in the email messages from your company – particularly your non-news email content. We’ve put together a list of email tips to help you navigate this unpredictable time.   First, do no harm. Including important prevention […]

15 Ideas to Stay Relevant During COVID-19

Whether you find yourself now working from your kitchen, dealing with a long-extended school break for your kiddos, or just bummed about missing your favorite sports or concerts, COVID-19 is affecting everyone. There are many ways to keep your magazine relevant and important to your readers during this time. Utilize engaging promotions and emails, to capitalize on the influx of […]

$37K from 15-Month Contest with Hospital

St. Louis Magazine prints 40,000 copies each month. The success of their recent promotions had them looking for opportunities to do even better. After hearing about the success other companies had securing recurring revenue from their advertisers, they wanted to create their own annual campaign. Beyond increasing their revenue, the magazine hoped this campaign would grow their email database and […]

5 Must-Send Emails for Niche Publishers

Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential. Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, your social pages, and your legacy platforms. In fact, newsletter readers spend 80% more time on your site. […]

3 Audience Trends to Watch

Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels. This includes print, digital, webinars, videos, podcasts, social media and more. As niche publishers, how do you best manage the process to drive these various audiences that consume your content? Do you provide value to each audience on each channel so they […]

4 Tips to Delivering Email Success

Are you looking to find more success with your emails? Whether you’ve got an established email program or just dreaming of email nirvana, here are four tips to help your email efforts.   1. Get Permission There are a lot of ways to grow your list, but not all of them are good for your database. Ensuring you’re growing your […]