10 Steps to Create a Newsletter Subscriber Generating Machine
Find out how you can grow your newsletter subscribers using smart audience features of Facebook and Instagram.
7 Email Tips to Help Navigate COVID-19
The Coronavirus (COVID-19) has left us in a time of uncertainty. It’s more important than ever to be sure you’re setting the right tone in the email messages from your company – particularly your non-news email content. We’ve put together a list of email tips to help you navigate this unpredictable time. First, do no harm. Including important prevention […]
15 Ideas to Stay Relevant During COVID-19
Whether you find yourself now working from your kitchen, dealing with a long-extended school break for your kiddos, or just bummed about missing your favorite sports or concerts, COVID-19 is affecting everyone. There are many ways to keep your magazine relevant and important to your readers during this time. Utilize engaging promotions and emails, to capitalize on the influx of […]
What’s In a Name? When It’s in Your Inbox, a Lot.
You want your emails to get great results. All email strategists know the importance of testing their emails, but the overwhelming majority of tests are focused on subject lines. And while subject lines are a worthwhile test subject, you’re often ignoring a more basic and important factor: your sender name. The name and email address you use to send emails […]
5 Must-Send Emails for Niche Publishers
Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential. Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, your social pages, and your legacy platforms. In fact, newsletter readers spend 80% more time on your site. […]
3 Audience Trends to Watch
Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels. This includes print, digital, webinars, videos, podcasts, social media and more. As niche publishers, how do you best manage the process to drive these various audiences that consume your content? Do you provide value to each audience on each channel so they […]
