Audience and community marketing are more critical than ever for success (and revenue). Melissa Chowning has one of the best plans we’ve seen to get your audience development in the fast lane — check it out. What can audience developers learn from watching politics? A lot. 1. Create and distribute content regularly. Although social media is certainly a dwindling source […]
Email newsletters are one of the best tools you have at your disposal, but many publications just don’t recognize their potential. Newsletters are one of the top ways to keep your audience engaged with your brand. They drive attention to your website, your social pages, and your legacy platforms. In fact, newsletter readers spend 80% more time on your site. […]
Publishers tell us they want practical, revenue-generating ideas to drive their niche media business forward. We’re here for you! Think about your online presence and what it can do for you. Your website is the center of your publishing universe. It’s where your devoted audience follows you and engages. It’s where new leads find you. And if you do it […]
