3 Audience Trends to Watch

Media companies have figured out that in order to sustain a healthy business model, it’s all about distributing their unique, niched-out content through various channels. This includes print, digital, webinars, videos, podcasts, social media and more. As niche publishers, how do you best manage the process to drive these various audiences that consume your content? Do you provide value to each audience on each channel so they […]

2018 Social Media Marketing Trends (It’s still all about FB)

Every year Social Media Examiner conducts a survey of 5,700 marketers to better understand how marketers are using social media to promote and grow their business. Here are 3 key trends from their 2018 Social Media Marketing Industry Report: And yes, it’s all about Facebook. Facebook dominance: A very significant 94% of marketers use Facebook (followed by Instagram at 66%). […]

Time to Roll Out the Digital Red Carpet

Are you constantly refining your media company’s digital strategy? Hope so–because the digital space is literally transforming in…….micro-moments. Niche media companies need solid monetization strategies for social media, native ads and other content. They need to know what’s working best right now to drive online ad revenue. Staying informed and even ahead of the curve is the key to success. Here are some key online revenue areas for […]

Social Media Tactics for Reach and Conversion!

Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business. But do you wonder if your social media efforts (blog posts, tweets, etc) are shouting into the void? Is your niche audience engaged with you enough to convert? Mana Ionescu (President of […]

Social Media Marketing 2017: Top Trends to Drive Digital Audience & Revenue!

Social Media Examiner (SME) recently published their 2017 Social Media Marketing Report to learn what businesses are doing effectively and what they want to do better, both in B2C and B2B. We read the 50-page report so we could share with our niche publishing audience. It’s great for niche media that SME didn’t just poll the great big companies. Of the 5,700 marketers they surveyed, over 60% were […]

What’s New in Digital Revenue?

As you continually refine your media company’s digital strategy, there is always more to learn. How best to monetize social media and content? What are top ways to drive online ad revenue? The answers keep changing, adding to the confusion. Staying informed and ahead of the curve is the key to success. Read on to check out the latest news in the digital space: