10 Steps to Create a Newsletter Subscriber Generating Machine
Find out how you can grow your newsletter subscribers using smart audience features of Facebook and Instagram.
Music + Beer Podcast Brews Engagement with Bracket
Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, a beer-themed voting bracket seemed like a perfect combination. Krystal Vivian shared the whole story behind their incredibly […]
Music + Beer Podcast Brews Engagement with Bracket
Music + beer is always good in my book. But when you combine that with contests, you’ve got a winning campaign. The Music To My Beers podcast wanted to reach their audience on a deeper level, and with March bringing bracket fever, a beer-themed voting bracket seemed like a perfect combination. Krystal Vivian shared the whole story behind their incredibly successful campaign here. […]
How a Magazine’s Bracket Engaged the Paper-Crafting Community
When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche within their niche, the magazine wanted a way to grow their community of card markers. This fun, creative, […]
How a Magazine’s Bracket Engaged the Paper-Crafting Community
When it comes to enticing a niche audience, we like to think we have all the great ideas. I mean, we’ve got the word niche in our name! But then we found this phenomenal bracket from the team at Creative Scrapbooker. Looking at a niche within their niche, the magazine wanted a way to grow their community of card markers. […]
Home Improvement Boom = Revenue Opportunity!
Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with the sign-ups. Think: home improvement, gardening, tech tools and cell phones for group chats, home office furniture and […]
Home Improvement Boom = Revenue Opportunity!
Editor’s Note: We’re blasting back to the past for a revenue strategy that still works right now! Use sweepstakes to take advantage of COVID-related activity booms — target advertisers with unique promotions campaigns for new revenue, and build your audience list with the sign-ups. Think: home improvement, gardening, tech tools and cell phones for group chats, home office furniture and […]
Food Fight Brings 850+ Opt-Ins in One Week!
St. Louis Magazine , circulation 40,000, hosted a Food Fight voting bracket featuring iconic foods from the city of St. Louis. The people of St. Louis — like those of other cities — have some passionate debates about the region’s most iconic foods. We expected a bracket of this type would drive tons of engagement from our readers. The Idea […]
Pop-Up Newsletter Delivers Outstanding Results!
The annual Iditarod Trail Sled Dog Race is one of the biggest events in Alaska. For The Anchorage Daily News – a 28,000 circulation paper out of Anchorage, Alaska – their readers are passionate about following the news and updates of the two-week event. Vicky Ho, Deputy Editor/Online of The Anchorage Daily News, shared how her team turned this year’s […]
What’s In a Name? When It’s in Your Inbox, a Lot.
You want your emails to get great results. All email strategists know the importance of testing their emails, but the overwhelming majority of tests are focused on subject lines. And while subject lines are a worthwhile test subject, you’re often ignoring a more basic and important factor: your sender name. The name and email address you use to send emails […]
