What’s In a Name? When It’s in Your Inbox, a Lot.

You want your emails to get great results. All email strategists know the importance of testing their emails, but the overwhelming majority of tests are focused on subject lines. And while subject lines are a worthwhile test subject, you’re often ignoring a Read More

Million Dollar Idea: Happy Attendees, Happier Sponsors

For those in the events business, you know the better experience you provide for sponsors, the more revenue you generate. Elizabeth Kachoris shared her company’s new strategy for not only improving the experience of their event’s attendees, but also creating a rewarding Read More

Revenue, Database, and Leads – Oh My!

Indy’s Child is a parenting magazine based out of Indianapolis, Indiana. Our magazine prides itself on being the ultimate parenting resource for families living in the greater Indianapolis area and beyond. We turned to contesting as a new opportunity to drive revenue, Read More

Traditional Print vs Digital Content: Can One Editorial Team do Both?

We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well. Digital writing differs from traditional print with the kinds Read More

How to Funnel In More Revenue from Your Events

Events are likely one of the biggest revenue drivers (and if they’re not, they should be!) Everyone knows, the more people you get to your event – the BIGGER the revenue it delivers. When it comes to marketing your events, your email Read More

Million Dollar Idea: Niche Community Events!

Today we’re bringing back one of our all-time favorite Million Dollar Ideas from our Niche CEO Summits. (Niche Pro Tip – there’s another one coming up in November. Sign up now!) Now let’s get the niche revenue party started! Publisher: Ashley and Read More