Ad Sales Strategy: Re-think Your Proposal Process

Most sales people see proposals as the most critical factor of the entire sales process. They truly hang their success on the proposal they send.  This is very flawed, yet very common.  Why? Because we know that the vast majority of people scan and do not really read. That means you are pinning your success on a document that might […]

Sponsored Content and Native Advertising Strategies for Niche Publishers

Sponsored content vs native advertising–what’s the big difference? They say that sponsored content is meant to be read, native advertising is meant to be shared, but are they really all that different? No matter what you call it, niche magazine publishers are tackling this sticky subject and looking for new revenue opportunities while keeping readers #1. We all know the […]

How to Debate Digital with Your Advertisers

Now more than ever advertisers are fleeing from niche magazine ad salespeople. Why? For Google Ad Words, Facebook, and many other new opportunities out there in the multimedia landscape. Ad sales coach Ryan Dohrn showed us how to handle advertising objections with detailed facts and stats at his recent seminar at the Niche Digital Conference in September. Advertisers have more […]