See three ideas that underpin many of the ad sales, audience engagement, and business growth strategies shared by our attendees of nearly 100 media leaders.
January 1st is a fresh start date for most folks. But for me, fall always signals that “new beginnings” feeling. I may not have a new Star Wars lunch box anymore… But my pencils are sharpened, and I’m ready to take notes Read More
Most sales people see proposals as the most critical factor of the entire sales process. They truly hang their success on the proposal they send. This is very flawed, yet very common. Why? Because we know that the vast majority of people Read More
Hard data on the benefits of social media as a sales tool has been hard to come by – until now. Jim Keenan, author of the new book The Rise of Social Salespeople, reports that salespeople who use social media outsell their peers Read More
We have all heard about the studies that money is not necessarily the biggest motivator for salespeople. We’ve all heard passionate debates about whether there are other motivators that make top salespeople want to work for you. I do think there are Read More
Do you ever get frustrated by salespeople who call you and leave misleading messages? Does that make you very receptive to what that sales person has to say? Thought not. Today I’m going to give you something very important: The Manifesto for Read More
Sponsored content vs native advertising–what’s the big difference? They say that sponsored content is meant to be read, native advertising is meant to be shared, but are they really all that different? No matter what you call it, niche magazine publishers are Read More
You’ve already created your ad sales goals for 2014. Why not make your New Year’s resolutions now to get a jump on reaching those goals? Each year we try to set new resolutions for personal and professional growth. Constantly challenging yourself to Read More
Now more than ever advertisers are fleeing from niche magazine ad salespeople. Why? For Google Ad Words, Facebook, and many other new opportunities out there in the multimedia landscape. Ad sales coach Ryan Dohrn showed us how to handle advertising objections with Read More
Tom Standage has recently released his new book, “Writing on the Wall.” In his keynote speech, he posits that social (media) sharing is actually a very old thing—going back centuries. His talk is almost 48 minutes long, so here is our short Read More
