Traditional Print vs Digital Content: Can One Editorial Team do Both?

We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well. Digital writing differs from traditional print with the kinds of immediate “hooks” needed to keep your audience engaged. The story length is often shorter, and online sourcing can be challenging. […]

Is it Time for a Print Redesign?

Niche magazines are thriving, even while mass-circulation colleagues are freshening up their resumes. What’s the secret? Small and medium-sized magazines continue to niche their niche and speak convincingly to ever more hyper-targeted market segments. With tremendous change underway, this is the perfect time for publishers and editors to review what makes a good print magazine great. So take the time and actually connect with your […]