Traditional Print vs Digital Content: Can One Editorial Team do Both?

We know the reader experience is VERY different between print and digital. But whether we want to admit it or not, there can also be big differences in the writing experience as well. Digital writing differs from traditional print with the kinds of immediate “hooks” needed to keep your audience engaged. The story length is often shorter, and online sourcing can be challenging. […]

Where Do You Find Really Great Salespeople?

Almost every publisher I speak to right now has a similar challenge.  Where do you find really good salespeople? Good, proven salespeople are expensive to hire and difficult to coax away from their current company.  Plus, they are often high-risk hires because of their obvious willingness to jump for more money.  Inexperienced salespeople are untested and therefore may or may […]

5 Tips for Recruiting Sales Superstars!

As a consultant who has worked in the media industry, there are certain questions that I hear that indicate a larger problem (or opportunity).  One of those questions is “How do we recruit top salespeople?”. The answer isn’t as simple as or how to post a good job description.  Struggling in this area often indicates other issues in the […]

Poised for Growth? How to Attract More Qualified People

I’ve recently attended several area workforce development workshops and conferences where employers are trying to figure out how to get more qualified people to fill their growth needs.   The most common solutions include “soft skills training” and workforce education to improve the quality of the workforce.  While these programs are important, I’ve been making the case that many employers […]

Company Culture Innovation: An Interview with CIO Don Harkey

Recruiting, hiring and managing the right sales team can be tough and time-consuming! But it doesn’t have to be. Yes, sales teams work in high pressure environments. And sometimes the competitiveness leads to backbiting. Then there’s that “lone wolf” type–intent on only commissions–exclusive of their colleagues, the company’s mission and customer service. We interviewed Don Harkey, Chief Innovation Officer at People Centric Consulting Group, to […]