Members Only! Adding Membership Revenue to Your Virtual Event Strategy

Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person event revenue can be challenging (and they seem to take more time!). You need to diversify! We chatted […]

How to (Safely!) Save Your In-Person Event Revenue

Publishers with events in their portfolio saw a significant hit to 2020 revenue and strategy when COVID-19 safety mandates and closures went into effect in March and April. And while some facilities are now allowing smaller groups to convene, there are still significant barriers to success that would give any publisher pause: mandated hygiene requirements, changes in networking and sponsor […]

Million Dollar Idea: Happy Attendees, Happier Sponsors

For those in the events business, you know the better experience you provide for sponsors, the more revenue you generate. Elizabeth Kachoris shared her company’s new strategy for not only improving the experience of their event’s attendees, but also creating a rewarding (and lead-generating!) opportunity for their sponsors. Publisher: Elizabeth Kachoris Magazine: PMMI Media Group Big Idea: Data & Personalized […]

Do the Math! A Quick Guide to Sponsorship Pricing for Events

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Finding the right prices for your event sponsorships can be as hard as finding a L.A. Dodger’s shirt in Carl’s closet. But it doesn’t have to be. A few years ago I set out to refine my event sponsorship pricing and I lived to tell the tale. Here’s what I […]