See three ideas that underpin many of the ad sales, audience engagement, and business growth strategies shared by our attendees of nearly 100 media leaders.
Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person Read More
Publishers with events in their portfolio saw a significant hit to 2020 revenue and strategy when COVID-19 safety mandates and closures went into effect in March and April. And while some facilities are now allowing smaller groups to convene, there are still Read More
Today we’re bringing back one of our all-time favorite Million Dollar Ideas from our Niche CEO Summits. (Niche Pro Tip – there’s another one coming up in November. Sign up now!) Now let’s get the niche revenue party started! Publisher: Ashley and Read More
Do you ever analyze your annual live event through a digital lens? You might be leaving some revenue on the table. There’s podcasts, webcasts, app contests, even online learning opportunities. We consulted digital sales expert and event veteran Ryan Dohrn to share some advice Read More
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Finding the right prices for your event sponsorships can be as hard as finding a L.A. Dodger’s shirt in Carl’s closet. But it doesn’t have to be. A few years ago I Read More
Imagine for a moment you have been asked by your spouse to buy a yellow cake mix at the store. You walk down the aisle and you encounter ten variations on yellow cake. This is what you see: Lemon cake, pound cake, golden cake, Read More
Hard data on the benefits of social media as a sales tool has been hard to come by – until now. Jim Keenan, author of the new book The Rise of Social Salespeople, reports that salespeople who use social media outsell their peers Read More