Members Only! Adding Membership Revenue to Your Virtual Event Strategy

Virtual events are the “new normal” right now, and many publishers are learning more about online event platforms than they ever planned upon. And while virtual events seem to improve and have more options daily, using them to replace all your in-person event revenue can be challenging (and they seem to take more time!). You need to diversify! We chatted […]

How to (Safely!) Save Your In-Person Event Revenue

Publishers with events in their portfolio saw a significant hit to 2020 revenue and strategy when COVID-19 safety mandates and closures went into effect in March and April. And while some facilities are now allowing smaller groups to convene, there are still significant barriers to success that would give any publisher pause: mandated hygiene requirements, changes in networking and sponsor […]

Million Dollar Idea: Niche Community Events!

Today we’re bringing back one of our all-time favorite Million Dollar Ideas from our Niche CEO Summits. (Niche Pro Tip – there’s another one coming up in November. Sign up now!) Now let’s get the niche revenue party started! Publisher: Ashley and James Fox-Smith from Baton Rouge, LA. Magazine: Country Roads Big Idea: Create a Supper Club The publishers created […]

Event Management Tips for Success

Do you ever analyze your annual live event through a digital lens? You might be leaving some revenue on the table. There’s podcasts, webcasts, app contests, even online learning opportunities. We consulted digital sales expert and event veteran Ryan Dohrn to share some advice on event management and driving event digital revenue. Read on to learn more! The keys to event success […]

Do the Math! A Quick Guide to Sponsorship Pricing for Events

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Finding the right prices for your event sponsorships can be as hard as finding a L.A. Dodger’s shirt in Carl’s closet. But it doesn’t have to be. A few years ago I set out to refine my event sponsorship pricing and I lived to tell the tale. Here’s what I […]

More Choices = More Regret: Why Your Customers (and You) are Really Happier with Fewer Choices

Imagine for a moment you have been asked by your spouse to buy a yellow cake mix at the store. You walk down the aisle and you encounter ten variations on yellow cake.  This is what you see: Lemon cake, pound cake, golden cake, gluten-free cake, yellow cake with chocolate swirls, cake with sprinkles–you get the idea. Now imagine the same exact […]