For those in the events business, you know the better experience you provide for sponsors, the more revenue you generate. Elizabeth Kachoris shared her company’s new strategy for not only improving the experience of their event’s attendees, but also creating a rewarding (and lead-generating!) opportunity for their sponsors. Publisher: Elizabeth Kachoris Magazine: PMMI Media Group Big Idea: Data & Personalized […]
Logos on signs and banners: If you do the same boring event sponsorship at each of your events year after year, don’t expect better results! Instead, think about developing creative sponsorships that drive attendance, give max exposure to the sponsor, and allow you to increase sponsor pricing. We consulted event genius Eric Udler, Producer of All Show Services, for top ways to give […]
Events are hotter than ever, with publishers jumping on the bandwagon for this “easy” revenue channel. But this is not the field of dreams! You can’t just create an event and hope everyone shows up. There’s an art to finding the opportunities within your niche to create events that cement your brand as a leader in its space.