When you run a smallish media business, it’s often hard to see beyond the multiple day-to-day challenges, staffing issues, tons of meetings, emails and phone calls. Let’s not forget those looming publication deadlines either. Yet you can’t just live on hope. All publishers, large or Read More
Even if you aren’t thinking about selling your media business right this minute, it’s usually an important future consideration. Or maybe you’re thinking about selling just a part of your portfolio. You can never start preparing too soon! We checked in with some of our top Read More
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world? What makes it all the more remarkable is that we are truly immersed in a digital Read More
You’re zipping through the sales meeting, plenty to report on, (which is great) and then glancing at your texts on your smart phone under the table because your sales manager is about to wrap it all up. Then all of a sudden she says, Read More
When I was a publisher, I attended a ton of industry meetings – each with great ideas and insights to feed back into my publishing operation. And unfortunately, there’s a pernicious and paralyzing post-conference phenomenon that I’ve observed in myself and others throughout Read More
During the CEO Panel at the March 2018 Super Niche conference, Ted Williams, CEO of the Charlotte Agenda, mentioned that reader revenue is what “keeps [him] up at night.” Don’t toss and turn over this issue – protect your future by generating Read More
Let’s face it. Even ad sales rock stars can still leave money on the table. After all, we’re human beings, not machines. We need technology to see what the human eye can’t. Perhaps that’s why CRMs have become so popular.
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How many of you have goals? How many of you write down your goals on a piece of paper? An old friend of mine, who happens to be a sales trainer, would open his group sessions with these questions. As you might Read More
It’s funny how time changes everything. If you’ve been selling advertising for a while you remember when we gave banner ads on our websites as value add to a print program. This was when digital advertising was in its infancy. Digital advertising distribution Read More
