5 Reasons CRM Software Pays for Itself!

CRM solutions have come a long way.  In the mid 1990’s, CRM solutions started to become available and large, enterprise-style companies began to adopt them. But they required a lot of money and time to manage properly. Don’t go cheap on CRM software! Today, they can be implemented for your SMB (small-to-medium business) companies at various price points. That means that buying […]

4 Ways to Improve Your Ad Sales Right Now!

As an ad sales executive, I look for ways to improve on a daily basis. But I don’t expect immediate improvement–without a commitment to making things happen. What do I mean by that? Many media sales professionals are looking for a “quick fix.” That’s pretty unrealistic, don’t you agree? And let’s face it–with all of the media channels out there, advertisers […]