Print can be a tough sell to those prospects who say, “We only do digital”. But fear not! There are ways to overcome that obstacle. It all starts by telling your print story. How do you do that? Start by emphasizing the direct Read More
It’s the difference between being constantly inundated with messaging vs choosing what to consume and when. Imagine a reader experience with no annoying pop-ups, frozen downloads or swiping to nowhere. Instead, your niche readers can enjoy uncluttered, uninterrupted moments to absorb your Read More
Print remains one of the strongest channels for native and sponsored ad campaigns. Niche publishers have to think outside the box and get creative. Charles Warner, (CEO/Editor in Chief, Innovation & Tech Today) recently spoke at Super Niche in Louisville. He urged niche publishers Read More
It seems like I fight an uphill battle with a handful of my clients who think print is dead. I include print advertising, among many other things, in their proposal every year and then spend an hour explaining to them why keeping Read More
We say it all the time: It’s not a print vs digital question anymore. It’s both. The key is finding the right combination of distribution channels for your niched out content. And even though the spotlight these days is in the digital space, most everyone is still figuring out Read More
I’ll admit to the title being a bit dramatic. But can we all agree that recent signs point toward a renewed preference for print in the magazine world? What makes it all the more remarkable is that we are truly immersed in a digital Read More
