Q: What do you call a client contract that actually gets signed before New Year’s? A: A Santa Clause! It’s holiday season, Niche Peeps! You know, that time of year when it’s really, really hard to get calls and emails answered. And getting clients Read More
Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds Read More
When I started my career I was lousy at working a room. I could do a lunch meeting and nail it. Public speaking or a sales presentation? No problem. But I was terrible at large cocktail parties or receptions. I felt like Read More
If you are a niche publisher contemplating expansion or sale, there are plenty of questions to make you crazy and keep you awake at night…….. Buying or merging: Now what? How do I ensure this stays a good investment? How do I sell this as a Read More
For most ad sales professionals, the 4th quarter signals the beginning of the end of your ad sales year. And even if your fiscal year does not follow the calendar year, by the time you add the holiday season and New Year celebrations into Read More
Sometimes niche publishers think about technology as the one thing that will transform their business and boost revenues. The reality is much more complex. The bottom line is that growth and transformation is really about strategy and communication. So we interviewed Gerrit Klein, President of Ebner Ulm Publishing. Read More
We all use flip style digital editions but know that it’s not the experience we envision for our audience. Especially when we scale to a tablet or mobile device – and that’s almost half our audience in digital terms today. Why Don’t Read More
It seems like I fight an uphill battle with a handful of my clients who think print is dead. I include print advertising, among many other things, in their proposal every year and then spend an hour explaining to them why keeping Read More
Do you already assist advertisers who don’t have the time or expertise to design their own ads or write copy? You probably already have the existing staff. Why not offer a new way to serve all your clients and create a new revenue stream at the same time? Read More
Usually when I start a sentence with “Google has changed their rules,” I hear a lot of moans and groans. That’s because rule changes often mean loss of traffic and the need to correct course. Not in this case. The tech giant Read More
