What’s the Big Idea? Events!

I am a foodie. I subscribe to a half-dozen or so influential epicurean publications. Within their glossy, beguiling pages, I routinely see full spread ads for amazing magazine-sponsored events that subscribers can attend.  Celebrity Chef demonstrations in Vegas. Wine and food pairings in Napa. Test Kitchen demos coming to a town near me. This is big business. A recent publishing […]

What are we selling?  AUDIENCE!!

Say it with us, Niche Nation.  The value of your publication, your digital magazine, your e-newsletter, your social media presence is A-U-D-I-E-N-C-E.  In your unique market, no one can compete. Let’s leverage this and sing it from the roof tops. Tell your advertisers your audience story.  You have the audience that is most important to them. You can deliver your […]

Audience Growth Hack

Audience growth is the mile-by-mile marathon that makes all things possible with your business – New Advertisers, New Revenue, New Markets – are all predicated on your ability to grow your audience.  As media marketers, the team at January Spring has pulled together our best growth hacks for audience development. People-Based Growth Start by answering these four questions: What is […]

Managing Print Costs: “Overs and Unders”

Most magazine printers will apply a notation to their quote specifying their “overs and unders” policy when producing your magazine. But what exactly does that mean? Why “overs” and “unders” are necessary: Each step in a manufacturing process (including the printing process) results in spoilage that must be accounted for in order to ultimately meet a specified print quantity. While […]

Your Reader Data Equals Big Bucks

There is real value in your readership analytics. Smart publishers are mining their metrics to increase their reach and cultivate new revenue. Are you doing all you can to capitalize on your audience demographics and preferences? Three of the 5 Ws—Who, What, and Why—can unlock new avenues and opportunities for publishers who take the time to analyze their audience. Who […]

The Art of the Enduring Magazine

As a marketer working for a magazine printing company with a venerable, lively lineage tracking back to 1793, I love a good magazine success story. Especially in this disruptive age of multitudinous content platforms and shrinking attention spans. And there are great publications that have managed to pull it off, to maneuver seamlessly through the morass and stand the test […]

5 Tips to Make Your Digital Edition a Success!

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In my last post, I wrote about the Niche Publishing Print Renaissance. And although print is trending up, your digital edition should not be an afterthought. Niche publishers need to be focused on all distribution channels to reach their audience(s). With that in mind, we’ve created a helpful infographic so you can […]

5 Reasons CRM Software Pays for Itself!

CRM solutions have come a long way.  In the mid 1990’s, CRM solutions started to become available and large, enterprise-style companies began to adopt them. But they required a lot of money and time to manage properly. Don’t go cheap on CRM software! Today, they can be implemented for your SMB (small-to-medium business) companies at various price points. That means that buying […]