Forecasting: A Quick Guide for Niche Publishers

When you run a smallish media business, it’s often hard to see beyond the multiple day-to-day challenges, staffing issues, tons of meetings, emails and phone calls. Let’s not forget those looming publication deadlines either. Yet you can’t just live on hope. All publishers, large or small, have to set aside time (every year!) to forecast their business. So how do you create a […]