Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense. With so many ad dollars moving to Google and Facebook, who wouldn’t Read More
Mobile devices are now a huge, huge influence in customer interaction and engagement. Thanks to constant advancements in technology, the purchase process has become “a mobile customer journey.” Consumers just start tapping their smart phones when they need something. They move from an “I want more information” stage to an “I Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% Read More
Is your website doing enough to convert your visitors into leads, customers…and revenue? Are you answering audience questions and responding quickly to your market’s need for information? Is your information the BEST? We asked Andy Crestodina (Co-Founder & Strategic Director, Orbit Media) why the right Read More
We’re not too far off from next year’s revenue strategy, budgeting and growth planning. So what ARE the big questions niche media companies should contemplate as they look toward a successful 2018? And more importantly, what are the solutions that will work best for Read More
Almost every publisher I speak to right now has a similar challenge. Where do you find really good salespeople? Good, proven salespeople are expensive to hire and difficult to coax away from their current company. Plus, they are often high-risk hires because Read More
Hi Niche Whiz Kids! Eric Shanfelt is a super busy guy. First, he’s the Founder of eMedia Strategist, a consulting firm that has helped dozens of consumer and B2B media companies grow their digital businesses. And over the past 20 years, Eric has served Read More
Eight years ago, when I first started Prime Publishing LLC , I hired one editor. Today we have almost 50 editors working for us full-time. Their goal is to create great content every day that our readers enjoy. So many people always Read More
“…the times they are a-changin’..’” With those lyrics we realize that very little stays the same in our publishing businesses. Most of us are seeing the shift from traditional print revenue to digital dollars. As that trend continues, publishers keep adding more digital Read More
As a publisher, your niche audience data is a potential gold mine. But how much can you slice the audience pie? The last thing you want to do is dilute names, response, and revenue. What are the best ways to keep your most valuable asset – your list – Read More
