Native Advertising: How to Create the Right Program For Your Niche

Native advertising is a prime revenue opportunity for niche publishers, and shows significant growth every year. According to eMarketer, Native now makes up more than 50% of digital ad spending. And Business Insider has predicted that by 2021, 74% of all ads in the US market will be native. Not only is native a better alternative to banner and display ads, but native ads provide an “ad blocker-free” solution for […]

Try This 3-Tiered Model to Jumpstart a Native Ad Program

Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% of that spending. For niche publishers, establishing profitable and sustainable native ad programs has never been more challenging. […]

The Native Advertising Success Formula: 5 Key Ingredients For Niche Publishers

The rules of attention economics in the world of digital media have changed. Your audience is now banner-blind and ad-blocked.  (Think attention span of a goldfish.) What can niche media companies do to attract and retain reader attention online? Since attention spans and ad space are shrinking, publishers need to shift to a new way of thinking. Three changes that come […]