Fall Clean-Up for Better 2021 Audience Data Revenue!
Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.
Find the Revenue in Your Audience Data!
That “fresh start” feeling in the new year means it’s a great time to evaluate your audience data collection efforts — and make sure what you collect actually drives revenue and company growth! We asked Joyce Neth, Vice President & Director of Audience Development and Research for WATT Global Media, for her advice on managing audience data: what to collect, […]
GDPR Compliance: Does it Matter?
GDPR, the EU’s General Data Protection Regulation, came into force on May 25th of this year. Updating an earlier directive, its purpose is to enforce protection for all who reside in the EU/EEA from unwanted use of their data and/or breaches of privacy. In today’s world, data plays a role in almost every aspect of our daily lives, from shopping […]
Five Forces to Digital Revenue Success
We sat down with Rob Ristagno, author of “A Member is Worth a Thousand Visitors”. Rob and his team have spent the past three years working directly with dozens of publishers to define the five forces to digital revenue success. The book is packed with case-studies, strategies, and step-by-step instructions on how to implement these five forces in your publishing […]
Managing Audience Data: A Road Map for Success
As the role of audiences in digital marketing becomes more important, it’s critical for publishers to not just gather data, but understand what they have, and how to best utilize it. Smaller publishers in particular, whose teams and budgets may be more limited in scope, must navigate audience-building, targeting and marketing in a way that makes the most of their team […]
Take Your Database in a New Direction
Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database. An integrated database is far more useful to you when you connect the dots between website, events, podcasts, webinars, enewsletters, print, mobile, video and ALL your magazine’s other content platforms. The key is to combine and standardize your current disparate data and see each of your customer “engagements” as a […]
Create Profitable Relationships with Your Audience
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with your own products and advertiser campaigns. We interviewed upcoming Super Niche Event speaker Melissa Chowning, (CEO of Twenty-First Digital), […]
