Prepping and cleaning up now sets the stage for clean 2021 initiatives, and the best place to start is your audience database.
As the role of audiences in digital marketing becomes more important, it’s critical for publishers to not just gather data, but understand what they have, and how to best utilize it. Smaller publishers in particular, whose teams and budgets may be more limited Read More
Tear down those old, traditional database silos of print and digital. Think instead about an integrated audience database. An integrated database is far more useful to you when you connect the dots between website, events, podcasts, webinars, enewsletters, print, mobile, video and ALL your magazine’s other content platforms. The Read More
When I say “launch a digital strategy” I mean every aspect of digital: online content, social media, e-newsletter, and even text messaging. A True Digital Transformation. Everything your publication needs to reach an ever-growing digital audience wherever they are across the web, Read More
Here’s the cold, hard truth: Your paid audience revenue opportunities are only as good as your audience data strategy! Successful audience strategy requires the fine-tuned balance of a clean, up-to-date database combined with a solid understanding of how many times you can actually “hit up” your audience with Read More
Wouldn’t a luminous crystal ball be great? At least some cool super-powers would be nice. Who doesn’t want to look into the future and make all the right decisions in 2018? So we created the next best alternative–we asked our media experts, who are constantly living/breathing/working/talking niche with hundreds Read More