Everyone wants to learn more about new ways to drive online revenue. So we recently brought together the best digital media minds and 150 niche publishers for the Niche Digital Summit in Chicago. The event was jam-packed with hands-on strategy, tactics and insights to help media Read More
We all know the story of David versus Goliath. David, a lowly shepherd boy without any armor, battles the mighty gargantuan warrior, Goliath. It’s the classic underdog story. David wins by being nimble, staying out of striking distance of Goliath’s sword, and Read More
Don’t you hate it when you call a prospect to close a contract and they tell you that they have decided to go with your competitor because they got a “great deal”? What kind of great deal you ask? And then you Read More
Do you know this story? Jessica has been with your company for 14 years and she has been a rock star. She is your “go to” person for all of your biggest clients. She knows every corner of your business. In fact, Read More
These are the most common objections I hear in media ad sales: “I have no budget,” “My budget is allocated for the year.” Those of us who sell advertising every day get so used to hearing this phrase it is almost laughable. Read More
Sometimes you get so caught up in the daily grind that you forget to look up. Or look out. When was the last time you had an opportunity to network and learn about what other publishers are doing? If “I have no time, there’s too much Read More
Events can be a significant revenue stream for niche publishers. An event is an opportunity to expand your brand, create new lucrative partnerships, even discover new untapped vertical niches. But launching and marketing an event is not for sissies! It’s all about pre-planning Read More
Whether you have a team of social media editors, an entire marketing department or you are just doing it yourself, getting the most value for time spent on social media is critical to your media business. But do you wonder if your social media efforts (blog posts, tweets, etc) Read More
The digital space changes so fast! It’s hard to keep up with so many new tools, distribution platforms, software. So while you’re trying to decide what fits your audience and online revenue budgets, we try to keep up on the latest digital news for niche publishers. Here’s what’s new: a recent study Read More
I had a perfect plan to take on a competitor and flip some of their event sponsors to become my event sponsors. It failed. Here’s why – and what I learned in the process. I know my audience really well. I sit Read More
