In the Oscar-winning documentary, “Free Solo”, climber Alex Honnold incredibly scales El Capitan in Yosemite. There was no straight path. It was crooked, jagged and looked insane. Sometimes the niche media business can seem like that–no clear path. Every publisher can tell us Read More
Ancillary publications, new digital products, live events, merchandise, oh my! Opportunities abound to diversify and grow your revenue by launching new products. So how do you sift out the gold nuggets from the gravel in your product ideas? Paul Reulbach (Publisher, Silicon Read More
Niche Key Question: What are the latest publisher revenue ideas and how can you get on board? What’s the next big thing YOU should be doing to stay ahead in this crazy niche publishing world? We interviewed Christopher Lester (Founder, [C4ward] Strategies Read More
Do you know this story? Jessica has been with your company for 14 years and she has been a rock star. She is your “go to” person for all of your biggest clients. She knows every corner of your business. In fact, Read More
Native advertising has become wildly popular – but mostly for social media giants such as Facebook. eMarketer forecasts that spending on native digital display ads will grow 36% in 2017 to surpass $22 billion – with social platforms accounting for about 84% Read More
Mark Thompson, CEO of The New York Times, recently declared the state of digital advertising is a ‘nightmarish joke’ and a dangerous environment for brands, due in part to the rise of fake news, the ridiculous amount of programmatic offerings, and the general lack Read More
Online access, e-commerce, Google, Facebook, Pinterest, oh my! Advances in the digital space have profoundly changed B2C media forever. Readers can now instantly search, receive content, and talk with advertisers directly online – how does your brand’s expertise fit in? Dealing with Read More
Dedicated niche audience? Check. Print side of the business super-successful? Check. But what about digital products? What’s your strategic plan for digital for the next 2-3 years? Transitioning from a sole focus on print to expanding into the digital space can be daunting, all while stretching Read More
“Be agile in your approach, have a solid plan for three to five years, and make small tweaks and celebrate small successes as you go.” That’s good advice on growth from FIPP back in 2016. And now it’s 2017! We sat down with Revmade Read More
