Who Wants a Bigger Slice of Revenue Pie?

Publishing is packed with growth opportunities — targeted channels, content marketing, lead generation, marketing services, live events, and more. So how do you determine the right revenue strategies for your own unique niche brand? Sharon Houghton (Managing Director, Active Interest Media) shares some of her insights on the advantages of being niche. She believes you can turn your niche qualities […]

What Should Niche Publishers Charge for Creative Marketing Services?

Chances are you’ve heard about it and thought about it too. A growing number of publishers are offering creative marketing services to diversify their revenue model –and it makes sense. With so many ad dollars moving to Google and Facebook, who wouldn’t pursue it? While some businesses already outsource their marketing work to agencies, many businesses don’t. The reality is […]